SEO Consultant · Product Advisor · Speaker · Author · Community Builder

The technical SEO’s
technical SEO

I’ve spent years building the tools SEOs use every day, driving massive growth for some of the biggest companies in the world, and educating the search industry. Now you can hire me to fix your toughest search challenges.

Patrick Stox

{ SEO for leading brands }

  • IBM
  • Ahrefs

What people say about me

“All those scary technical SEO concepts that make most marketers break out in a cold sweat? Patrick eats them for breakfast. He's one of the smartest technical SEOs I've ever worked with. A big part of why Ahrefs is seen as a company that actually knows what it's doing in search marketing is because Patrick helped build that reputation.”

Tim Soulo
Tim Soulo · CMO at Ahrefs

“The thing I appreciate about Patrick is that while he's one of the most talented technical SEOs in the industry he's also grounded in the fundamentals. Great content. Great experience for the users. Move fast and be ambitious. That's how companies win.”

Bryan Casey
Bryan Casey · VP of Digital at IBM

“Patrick is one of the most experienced technical and strategical SEO leaders in the industry! If you want to hire a well experienced SEO and AI search specialist with a wealth of experience and understanding of the industry, the technical side of things as well as strategical and business mindset... what are you waiting for? Hire him!”

Aleyda Solis
Aleyda Solis · Founder of Orainti

“I've worked with Patrick at an SEO agency as well as IBM and he's the most capable technical SEO I've met. He could figure out any problem thrown at him and delivered results across a wide range of websites from local companies to large e-commerce sites. He also drove performance improvements in-house at IBM identifying technical issues, fixing site-speed, developing effective content strategies, and more.”

James Pate
James Pate · Head of AI Advancement & SEO at IBM

“Patrick is hands down one of the best technical SEOs in the world. I've known Patrick for over a decade, and he always blows me away not only with his tech SEO knowledge and skills, but also his generosity and willingness to help and support others. I've watched Patrick speak a dozen times, attended his conference a few times, and have spent many years learning from his vast knowledge of all things SEO. He's one of my top go-to consultants for tech SEO projects and one of the people I trust most to figure out my most complicated tech SEO challenges.”

Lily Ray
Lily Ray · Founder of Algorythmic | VP, SEO & AI Search at Amsive

Highlights

1M+
websites audited
see the study →
10k+
website migrations
wrote a script to match redirects
142
articles & guides written
126
talks, podcasts & videos
104
free SEO tools
8
search awards judged
5
continents where I've talked about SEO
4
Books written, edited, or reviewed
3
SEO communities founded
2
SEO conferences founded
1
SEO role defined for the US DOL
1
Google knowledge panel
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Patrick Stox speaking on stage

Speaker

Author

  • Co-author Ahrefs’ SEO Book for Beginners
  • Technical Review Editor The Art of SEO, 4th Edition
  • Web Almanac — SEO Chapter Lead author 2021 · Reviewer 2022
  • 37 data studies Browse studies
  • 56 articles & guides Browse all content

Community Builder

Join Tech SEO Connect Slack →
Written for
Spoken at

{ About me }

Patrick Stox is an SEO consultant, product advisor, speaker, author, and community builder. Ex Ahrefs and IBM. He’s been called “the technical SEO’s technical SEO.” Patrick is passionate about helping the next generation be successful. He educates SEOs with his content, runs massive data studies, presents at conferences all over the world, judges search awards, builds the tools SEOs use every day, and drives growth for some of the largest companies in the world.

Notably, Patrick helped define the official “Search Marketing Strategist” role for the US Department of Labor, establishing the standard that allowed universities to build official digital marketing degree programs. He is co-author of Ahrefs’ SEO Book for Beginners, he’s been lead author and editor for the Web Almanac’s SEO chapter, and was the Technical Review Editor for The Art of SEO (4th Edition).

Patrick works hard to give SEOs communities to learn, network, and grow. He co-founded the Tech SEO Connect conference, Reddit’s r/TechSEO, and founded the Tech SEO Connect Slack group. Locally, he helped grow Raleigh into a strong SEO community as the co-founder of the Triangle SEO Meetup, Raleigh SEO Conference, and former co-organizer of the Raleigh SEO Meetup.

Services

Technical SEO Audit Service

A prioritized audit that helps you fix what matters and ignores the noise.

Explore this service →

SEO Website Migration Service

De-risk replatforms, redesigns, and domain moves so you keep the rankings you've earned.

Explore this service →

Programmatic SEO Services

Build useful and interesting things with proprietary data and unique insights.

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JavaScript SEO Service

Make sure your content can be crawled, rendered, and indexed by search engines.

Explore this service →

Hreflang & International SEO Service

Fix the international signals most audits miss, across regions and languages.

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PageSpeed & Core Web Vitals Service

Slow pages lose users before they start. Diagnose your LCP, INP, and CLS and get a clear fix list your team can act on.

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Product Advisory

Roadmap, positioning, and category insight from someone who built the tools you use.

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Enterprise SEO Consulting Service

Strategy, stakeholder buy-in, and playbooks your team can actually run.

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GEO & AI Search Consultant

Earn visibility and citations inside AI Overviews, ChatGPT, and Gemini — backed by data.

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SaaS SEO Consulting Service

Product-led growth SEO that builds a compounding organic channel.

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Ecommerce SEO Consulting Service

Faceted navigation, indexation control, and scaling patterns proven on enormous catalogs.

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SEO for M&A

SEO due diligence and post-deal integration so acquisitions actually deliver.

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What I’m saying

patrickstox.com › programmatic-seo › anthropic-programmatic-seo

The Modern-Day Michelin Guide: Anthropic's Massive Programmatic SEO Opportunity

Anthropic's massive programmatic SEO opportunity: the single biggest acquisition play in internet history.

Thought Leadership · 2026
ahrefs.com › blog › chatgpt-has-12-percent-of-googles-search-volume

ChatGPT Has 12% of Google's Search Volume but Google Sends 190x More Traffic

Published on Ahrefs

study · 2026
marketingspeak.com › cutting-edge-aeo-strategies-with-patrick-stox

#539 — Cutting-Edge AEO Strategies

Published on Marketing Speak

podcast · 2026
unscriptedseo.com › patrick-stox-on-building-in-the-geo-era

Patrick Stox on Building in the GEO Era

Published on Unscripted (w/ Jeremy Rivera)

podcast · 2026
open.spotify.com › episode › 3SBHqEBDNucrKf9LsAXagw

The Truth About AI Search: 58% Less Clicks But More Conversions?

Published on The GEO Blueprint (w/ George Vlasyev)

podcast · 2026
youtube.com › watch

Chat With Patrick Stox — AI Search, SEO Strategies, And Digital Branding

Published on YouTube

video · 2026
open.spotify.com › episode › 3J8CRshX0znQbFXUoBQP12

Building a High-Impact Enterprise SEO Team

Published on Voices of Search

podcast · 2026
ahrefs.com › blog › gsc-anonymized-queries

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

Published on Ahrefs

study · 2026
ahrefs.com › blog › technical-seo

The Beginner's Guide to Technical SEO

Published on Ahrefs

guide · 2025
youtube.com › watch

Technical SEO Mastery, Ahrefs Product Insights, and Why the Basics Still Win

Published on Ahrefs

video · 2025
ahrefs.com › blog › ai-overviews-positions

8.64% of AI Overviews Appear Outside Position #1

Published on Ahrefs

study · 2025
ahrefs.com › blog › does-being-mentioned-on-highly-linked-pages-influence-ai-mentions

Does Being Mentioned on Highly Linked Pages Influence AI Mentions?

Published on Ahrefs

study · 2025
ahrefs.com › blog › branded-web-mentions-visibility-ai-search

Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity

Published on Ahrefs

study · 2025
ahrefs.com › blog › search-engine-ai-seo-bot-crawling

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

Published on Ahrefs

study · 2025
ahrefs.com › blog › domain-link-metrics-not-good-mention-predictors

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

Published on Ahrefs

study · 2025
ahrefs.com › blog › links-matter-less-but-still-matter

Google Says Links Matter Less — We Looked at 1,000,000 SERPs

Published on Ahrefs

study · 2025
ahrefs.com › blog › enterprise-seo

Enterprise SEO Strategies For Maximum Growth

Published on Ahrefs

guide · 2025
ahrefs.com › blog › enterprise-seo-platform-buying-guide

Enterprise SEO Platform Buying Guide

Published on Ahrefs

guide · 2025
ahrefs.com › blog › does-being-mentioned-on-high-traffic-pages-influence-ai-mentions

Does Being Mentioned on High Traffic Pages Influence AI Mentions?

Published on Ahrefs

study · 2025
ahrefs.com › blog › websites-with-more-traffic-have-more-mentions

Websites With More Organic Search Traffic Get Mentioned More in AI Search

Published on Ahrefs

study · 2025
ahrefs.com › blog › ai-assistants-bias-winners-losers

AI Assistant Bias Revealed: Who Gets Favored & Who Gets Shunned

Published on Ahrefs

study · 2025
ahrefs.com › blog › enterprise-technical-seo

Enterprise Sites Are Where Technical SEO Shines

Published on Ahrefs

guide · 2024
voicesofsearch.com › episode › trends-in-technical-seo

Trends in Technical SEO (w/ Tyson Stockton)

Published on Voices of Search

podcast · 2024
youtube.com › watch

SEO Insights with Patrick Stox: Ahrefs, Technical SEO, and Industry Trends

Published on The Agency Growth Lab

podcast · 2024
ahrefs.com › blog › duplicate-google-chose-different-canonical-than-user

Duplicate, Google Chose Different Canonical Than User

Published on Ahrefs

guide · 2024
ahrefs.com › blog › crawled-currently-not-indexed

What "Crawled - Currently Not Indexed" Means

Published on Ahrefs

guide · 2024
ahrefs.com › blog › indexnow-yep-ahrefs

Yep & Ahrefs Support IndexNow

Published on Ahrefs

article · 2024
ahrefs.com › blog › bulk-pagespeed-insights-website-speed-test

Bulk PageSpeed Insights Website Speed Test

Published on Ahrefs

guide · 2024
ahrefs.com › blog › redirects-for-seo

11 Types of Redirects & Their SEO Impact

Published on Ahrefs

guide · 2024
ahrefs.com › blog › link-index-comparison

You Can't Compare Backlink Counts in SEO Tools: Here's Why

Published on Ahrefs

study · 2024
ahrefs.com › blog › enterprise-link-building

Enterprise Link Building & The Power Of Links

Published on Ahrefs

guide · 2024
ahrefs.com › blog › in-house-seo

The Realities of In-House SEO

Published on Ahrefs

guide · 2024
ahrefs.com › blog › seo-for-mergers-acquisitions

The Role of SEO in Mergers and Acquisitions

Published on Ahrefs

guide · 2024
ahrefs.com › blog › enterprise-seo-challenges

Enterprise SEO Challenges & Mistakes You Need To Overcome

Published on Ahrefs

guide · 2024
ahrefs.com › blog › enterprise-saas-seo

Unlocking Growth Through Enterprise SaaS SEO

Published on Ahrefs

guide · 2024
ahrefs.com › blog › seo-okrs

SEO OKRs: Driving Performance & Measuring Impact

Published on Ahrefs

guide · 2024
ahrefs.com › blog › site-audit-study

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Published on Ahrefs

study · 2023
ahrefs.com › blog › javascript-seo

JavaScript SEO Issues & Best Practices

Published on Ahrefs

guide · 2023
ahrefs.com › blog › what-is-soft-404

What is a Soft 404 and What Causes Them?

Published on Ahrefs

guide · 2023
slideshare.net › slideshow › canonicalization-for-seo-brightonseo-april-2023-patrick-stox › 257485355

Canonicalization for SEO

Published on BrightonSEO

talk · 2023
youtube.com › watch

SEO Auditing Large Websites

Published on Crawling Mondays (Aleyda)

podcast · 2023
ahrefs.com › blog › blocked-robots-test

The Story of Blocking 2 High-Ranking Pages With Robots.txt

Published on Ahrefs

study · 2023
youtube.com › watch

TWIDM Podcast — Indexsy × Patrick Stox

Published on TWIDM / Indexsy

podcast · 2023
ahrefs.com › blog › pagespeed-insights

Google PageSpeed Insights For SEOs & Developers

Published on Ahrefs

guide · 2023
ahrefs.com › blog › first-input-delay-fid

Improving First Input Delay (FID): Tips For Faster Interactions

Published on Ahrefs

guide · 2023
ahrefs.com › blog › largest-contentful-paint-lcp

What Is Largest Contentful Paint (LCP) & How To Improve It

Published on Ahrefs

guide · 2023
ahrefs.com › blog › cumulative-layout-shift-cls

What Is Cumulative Layout Shift (CLS) & How To Improve It

Published on Ahrefs

guide · 2023
ahrefs.com › blog › are-pemanent-redirects-permanent

Is It OK to Remove 301 Redirects After a Year? We Tested It

Published on Ahrefs

study · 2023
speakerdeck.com › patrickstox › hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox

Hreflang Study and Interesting Issues

Published on BrightonSEO

talk · 2023
ahrefs.com › blog › hreflang-study

Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)

Published on Ahrefs

study · 2023
ahrefs.com › blog › google-pagerank

The Evolution Of Google PageRank

Published on Ahrefs

article · 2023
slideshare.net › slideshow › machine-learning-use-cases-for-technical-seo-automation-brighton-seo-patrick-stox-ahrefs › 253376947

Machine Learning Use Cases for Technical SEO Automation

Published on BrightonSEO

talk · 2022
ahrefs.com › blog › canonicalization

Google Uses ~40 Canonicalization Signals

Published on Ahrefs

study · 2022
ahrefs.com › blog › core-web-vitals-study

Core Web Vitals Data Study w/ CrUX & 5.2M Pages

Published on Ahrefs

study · 2022
ahrefs.com › blog › core-web-vitals

What Are Core Web Vitals (CWVs) & How To Improve Them

Published on Ahrefs

guide · 2022
ahrefs.com › blog › url-parameters

URL Parameters: A Complete Guide for SEOs

Published on Ahrefs

guide · 2022
ahrefs.com › blog › link-rot-study

At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)

Published on Ahrefs

study · 2022
ahrefs.com › blog › competitor-backlink-analysis

How to Perform a Competitor Link Analysis in 3 Steps

Published on Ahrefs

guide · 2022
slideshare.net › slideshow › whats-next-for-page-experience-smx-next-2021-patrick-stox › 250807229

What's Next for Page Experience

Published on SMX Next

talk · 2021
slideshare.net › slideshow › googles-search-signals-for-page-experience-smx-advanced-2021-patrick-stox › 249385243

Google's Search Signals for Page Experience

Published on SMX Advanced

talk · 2021
ahrefs.com › blog › website-migration

A Website Migration Takes More Than A Checklist To Be Successful

Published on Ahrefs

guide · 2021
ahrefs.com › blog › subdomain-vs-subfolder

Subdomain vs Subdirectory: Subdirectories Are Not Better Than Subdomains For SEO

Published on Ahrefs

guide · 2021
ahrefs.com › blog › trailing-slash

What Is A Trailing Slash & When Does It Matter

Published on Ahrefs

guide · 2021
slideshare.net › slideshow › local-link-building-pubcon-local-2021-patrick-stox › 241562706

Local Link Building

Published on Pubcon Local

talk · 2021
slideshare.net › slideshow › website-migrations-at-smx-munich-2019-patrick-stox › 150376860

Website Migrations

Published on SMX Munich

talk · 2019
slideshare.net › slideshow › website-migrations-at-smx-west-2019-patrick-stox › 130165194

Website Migrations

Published on SMX West

talk · 2019
ahrefs.com › blog › hreflang-tags

Hreflang: The Easy Guide for Beginners

Published on Ahrefs

guide · 2019
slideshare.net › slideshow › international-seo-the-weird-technical-parts-pubcon-vegas-2019-patrick-stox › 179736814

International SEO: The Weird Technical Parts

Published on Pubcon Vegas

talk · 2019
slideshare.net › slideshow › javascript-seo-ungagged-2019-patrick-stox › 209670627

JavaScript SEO

Published on UnGagged

talk · 2019
slideshare.net › slideshow › react-js-and-search-engines-patrick-stox-at-triangle-reactjs-meetup › 165819121

React.js and Search Engines

Published on Triangle ReactJS Meetup

talk · 2019
web.archive.org › web › 20180401 › https:

4 hreflang tag errors Google corrects for you

Published on Search Engine Land

article · 2018
slideshare.net › slideshow › smx-advanced-2018-seo-for-javascript-frameworks-by-patrick-stox › 115782974

Advanced Technical SEO: Schema & Structured Data, JavaScript

Published on SMX Advanced

talk · 2018
web.archive.org › web › 20170501 › https:

1,000 ways to redirect

Published on Search Engine Land

article · 2017
slideshare.net › slideshow › pubcon-vegas-2017-youre-going-to-screw-up-international-seo-patrick-stox › 81633003

You're Going to Screw Up International SEO

Published on Pubcon Vegas

talk · 2017

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