SEO Consultant · Product Advisor · Speaker · Author · Community Builder
The technical SEO’s
technical SEO
I’ve spent years building the tools SEOs use every day, driving massive growth for some of the biggest companies in the world, and educating the search industry. Now you can hire me to fix your toughest search challenges.
{ SEO for leading brands }
- IBM
- Ahrefs
What people say about me
“All those scary technical SEO concepts that make most marketers break out in a cold sweat? Patrick eats them for breakfast. He's one of the smartest technical SEOs I've ever worked with. A big part of why Ahrefs is seen as a company that actually knows what it's doing in search marketing is because Patrick helped build that reputation.”
“The thing I appreciate about Patrick is that while he's one of the most talented technical SEOs in the industry he's also grounded in the fundamentals. Great content. Great experience for the users. Move fast and be ambitious. That's how companies win.”
“Patrick is one of the most experienced technical and strategical SEO leaders in the industry! If you want to hire a well experienced SEO and AI search specialist with a wealth of experience and understanding of the industry, the technical side of things as well as strategical and business mindset... what are you waiting for? Hire him!”
“I've worked with Patrick at an SEO agency as well as IBM and he's the most capable technical SEO I've met. He could figure out any problem thrown at him and delivered results across a wide range of websites from local companies to large e-commerce sites. He also drove performance improvements in-house at IBM identifying technical issues, fixing site-speed, developing effective content strategies, and more.”
“Patrick is hands down one of the best technical SEOs in the world. I've known Patrick for over a decade, and he always blows me away not only with his tech SEO knowledge and skills, but also his generosity and willingness to help and support others. I've watched Patrick speak a dozen times, attended his conference a few times, and have spent many years learning from his vast knowledge of all things SEO. He's one of my top go-to consultants for tech SEO projects and one of the people I trust most to figure out my most complicated tech SEO challenges.”
Highlights
Speaker
- 80 conference talks Worldwide
- 41 podcasts Interviews & appearances
Author
- Co-author Ahrefs’ SEO Book for Beginners
- Technical Review Editor The Art of SEO, 4th Edition
- Web Almanac — SEO Chapter Lead author 2021 · Reviewer 2022
- 37 data studies Browse studies
- 56 articles & guides Browse all content
Community Builder
- Co-founder Tech SEO Connect conference
- Co-founder Triangle SEO Meetup
- Co-founder Raleigh SEO Conference
- Co-founder Beer & SEO Meetup
- Founder Tech SEO Connect Slack
- Co-founder Reddit r/TechSEO
{ About me }
Patrick Stox is an SEO consultant, product advisor, speaker, author, and community builder. Ex Ahrefs and IBM. He’s been called “the technical SEO’s technical SEO.” Patrick is passionate about helping the next generation be successful. He educates SEOs with his content, runs massive data studies, presents at conferences all over the world, judges search awards, builds the tools SEOs use every day, and drives growth for some of the largest companies in the world.
Notably, Patrick helped define the official “Search Marketing Strategist” role for the US Department of Labor, establishing the standard that allowed universities to build official digital marketing degree programs. He is co-author of Ahrefs’ SEO Book for Beginners, he’s been lead author and editor for the Web Almanac’s SEO chapter, and was the Technical Review Editor for The Art of SEO (4th Edition).
Patrick works hard to give SEOs communities to learn, network, and grow. He co-founded the Tech SEO Connect conference, Reddit’s r/TechSEO, and founded the Tech SEO Connect Slack group. Locally, he helped grow Raleigh into a strong SEO community as the co-founder of the Triangle SEO Meetup, Raleigh SEO Conference, and former co-organizer of the Raleigh SEO Meetup.
Services
Technical SEO Audit Service
A prioritized audit that helps you fix what matters and ignores the noise.
SEO Website Migration Service
De-risk replatforms, redesigns, and domain moves so you keep the rankings you've earned.
Programmatic SEO Services
Build useful and interesting things with proprietary data and unique insights.
JavaScript SEO Service
Make sure your content can be crawled, rendered, and indexed by search engines.
Hreflang & International SEO Service
Fix the international signals most audits miss, across regions and languages.
PageSpeed & Core Web Vitals Service
Slow pages lose users before they start. Diagnose your LCP, INP, and CLS and get a clear fix list your team can act on.
Product Advisory
Roadmap, positioning, and category insight from someone who built the tools you use.
Enterprise SEO Consulting Service
Strategy, stakeholder buy-in, and playbooks your team can actually run.
GEO & AI Search Consultant
Earn visibility and citations inside AI Overviews, ChatGPT, and Gemini — backed by data.
SaaS SEO Consulting Service
Product-led growth SEO that builds a compounding organic channel.
Ecommerce SEO Consulting Service
Faceted navigation, indexation control, and scaling patterns proven on enormous catalogs.
SEO for M&A
SEO due diligence and post-deal integration so acquisitions actually deliver.
What I’m saying
The Modern-Day Michelin Guide: Anthropic's Massive Programmatic SEO Opportunity
Anthropic's massive programmatic SEO opportunity: the single biggest acquisition play in internet history.
ahrefs.com › blog › chatgpt-has-12-percent-of-googles-search-volume ↗ChatGPT Has 12% of Google's Search Volume but Google Sends 190x More Traffic
Published on Ahrefs
marketingspeak.com › cutting-edge-aeo-strategies-with-patrick-stox ↗#539 — Cutting-Edge AEO Strategies
Published on Marketing Speak
unscriptedseo.com › patrick-stox-on-building-in-the-geo-era ↗Patrick Stox on Building in the GEO Era
Published on Unscripted (w/ Jeremy Rivera)
open.spotify.com › episode › 3SBHqEBDNucrKf9LsAXagw ↗The Truth About AI Search: 58% Less Clicks But More Conversions?
Published on The GEO Blueprint (w/ George Vlasyev)
youtube.com › watch ↗Chat With Patrick Stox — AI Search, SEO Strategies, And Digital Branding
Published on YouTube
open.spotify.com › episode › 3J8CRshX0znQbFXUoBQP12 ↗Building a High-Impact Enterprise SEO Team
Published on Voices of Search
ahrefs.com › blog › gsc-anonymized-queries ↗Anonymized Queries Make Up Nearly Half of Google Search Console Traffic
Published on Ahrefs
ahrefs.com › blog › technical-seo ↗The Beginner's Guide to Technical SEO
Published on Ahrefs
youtube.com › watch ↗Technical SEO Mastery, Ahrefs Product Insights, and Why the Basics Still Win
Published on Ahrefs
ahrefs.com › blog › ai-overviews-positions ↗8.64% of AI Overviews Appear Outside Position #1
Published on Ahrefs
ahrefs.com › blog › does-being-mentioned-on-highly-linked-pages-influence-ai-mentions ↗Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Published on Ahrefs
ahrefs.com › blog › branded-web-mentions-visibility-ai-search ↗Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Published on Ahrefs
ahrefs.com › blog › search-engine-ai-seo-bot-crawling ↗Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
Published on Ahrefs
ahrefs.com › blog › domain-link-metrics-not-good-mention-predictors ↗Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Published on Ahrefs
ahrefs.com › blog › links-matter-less-but-still-matter ↗Google Says Links Matter Less — We Looked at 1,000,000 SERPs
Published on Ahrefs
ahrefs.com › blog › enterprise-seo ↗Enterprise SEO Strategies For Maximum Growth
Published on Ahrefs
ahrefs.com › blog › enterprise-seo-platform-buying-guide ↗Enterprise SEO Platform Buying Guide
Published on Ahrefs
ahrefs.com › blog › does-being-mentioned-on-high-traffic-pages-influence-ai-mentions ↗Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Published on Ahrefs
ahrefs.com › blog › websites-with-more-traffic-have-more-mentions ↗Websites With More Organic Search Traffic Get Mentioned More in AI Search
Published on Ahrefs
ahrefs.com › blog › ai-assistants-bias-winners-losers ↗AI Assistant Bias Revealed: Who Gets Favored & Who Gets Shunned
Published on Ahrefs
ahrefs.com › blog › enterprise-technical-seo ↗Enterprise Sites Are Where Technical SEO Shines
Published on Ahrefs
voicesofsearch.com › episode › trends-in-technical-seo ↗Trends in Technical SEO (w/ Tyson Stockton)
Published on Voices of Search
youtube.com › watch ↗SEO Insights with Patrick Stox: Ahrefs, Technical SEO, and Industry Trends
Published on The Agency Growth Lab
ahrefs.com › blog › duplicate-google-chose-different-canonical-than-user ↗Duplicate, Google Chose Different Canonical Than User
Published on Ahrefs
ahrefs.com › blog › crawled-currently-not-indexed ↗What "Crawled - Currently Not Indexed" Means
Published on Ahrefs
ahrefs.com › blog › indexnow-yep-ahrefs ↗Yep & Ahrefs Support IndexNow
Published on Ahrefs
ahrefs.com › blog › bulk-pagespeed-insights-website-speed-test ↗Bulk PageSpeed Insights Website Speed Test
Published on Ahrefs
ahrefs.com › blog › redirects-for-seo ↗11 Types of Redirects & Their SEO Impact
Published on Ahrefs
ahrefs.com › blog › link-index-comparison ↗You Can't Compare Backlink Counts in SEO Tools: Here's Why
Published on Ahrefs
ahrefs.com › blog › enterprise-link-building ↗Enterprise Link Building & The Power Of Links
Published on Ahrefs
ahrefs.com › blog › in-house-seo ↗The Realities of In-House SEO
Published on Ahrefs
ahrefs.com › blog › seo-for-mergers-acquisitions ↗The Role of SEO in Mergers and Acquisitions
Published on Ahrefs
ahrefs.com › blog › enterprise-seo-challenges ↗Enterprise SEO Challenges & Mistakes You Need To Overcome
Published on Ahrefs
ahrefs.com › blog › enterprise-saas-seo ↗Unlocking Growth Through Enterprise SaaS SEO
Published on Ahrefs
ahrefs.com › blog › seo-okrs ↗SEO OKRs: Driving Performance & Measuring Impact
Published on Ahrefs
ahrefs.com › blog › site-audit-study ↗We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues
Published on Ahrefs
ahrefs.com › blog › javascript-seo ↗JavaScript SEO Issues & Best Practices
Published on Ahrefs
ahrefs.com › blog › what-is-soft-404 ↗What is a Soft 404 and What Causes Them?
Published on Ahrefs
slideshare.net › slideshow › canonicalization-for-seo-brightonseo-april-2023-patrick-stox › 257485355 ↗Canonicalization for SEO
Published on BrightonSEO
youtube.com › watch ↗SEO Auditing Large Websites
Published on Crawling Mondays (Aleyda)
ahrefs.com › blog › blocked-robots-test ↗The Story of Blocking 2 High-Ranking Pages With Robots.txt
Published on Ahrefs
youtube.com › watch ↗TWIDM Podcast — Indexsy × Patrick Stox
Published on TWIDM / Indexsy
ahrefs.com › blog › pagespeed-insights ↗Google PageSpeed Insights For SEOs & Developers
Published on Ahrefs
ahrefs.com › blog › first-input-delay-fid ↗Improving First Input Delay (FID): Tips For Faster Interactions
Published on Ahrefs
ahrefs.com › blog › largest-contentful-paint-lcp ↗What Is Largest Contentful Paint (LCP) & How To Improve It
Published on Ahrefs
ahrefs.com › blog › cumulative-layout-shift-cls ↗What Is Cumulative Layout Shift (CLS) & How To Improve It
Published on Ahrefs
ahrefs.com › blog › are-pemanent-redirects-permanent ↗Is It OK to Remove 301 Redirects After a Year? We Tested It
Published on Ahrefs
speakerdeck.com › patrickstox › hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox ↗Hreflang Study and Interesting Issues
Published on BrightonSEO
ahrefs.com › blog › hreflang-study ↗Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)
Published on Ahrefs
ahrefs.com › blog › google-pagerank ↗The Evolution Of Google PageRank
Published on Ahrefs
slideshare.net › slideshow › machine-learning-use-cases-for-technical-seo-automation-brighton-seo-patrick-stox-ahrefs › 253376947 ↗Machine Learning Use Cases for Technical SEO Automation
Published on BrightonSEO
ahrefs.com › blog › canonicalization ↗Google Uses ~40 Canonicalization Signals
Published on Ahrefs
ahrefs.com › blog › core-web-vitals-study ↗Core Web Vitals Data Study w/ CrUX & 5.2M Pages
Published on Ahrefs
ahrefs.com › blog › core-web-vitals ↗What Are Core Web Vitals (CWVs) & How To Improve Them
Published on Ahrefs
ahrefs.com › blog › url-parameters ↗URL Parameters: A Complete Guide for SEOs
Published on Ahrefs
ahrefs.com › blog › link-rot-study ↗At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
Published on Ahrefs
ahrefs.com › blog › competitor-backlink-analysis ↗How to Perform a Competitor Link Analysis in 3 Steps
Published on Ahrefs
slideshare.net › slideshow › whats-next-for-page-experience-smx-next-2021-patrick-stox › 250807229 ↗What's Next for Page Experience
Published on SMX Next
slideshare.net › slideshow › googles-search-signals-for-page-experience-smx-advanced-2021-patrick-stox › 249385243 ↗Google's Search Signals for Page Experience
Published on SMX Advanced
ahrefs.com › blog › website-migration ↗A Website Migration Takes More Than A Checklist To Be Successful
Published on Ahrefs
ahrefs.com › blog › subdomain-vs-subfolder ↗Subdomain vs Subdirectory: Subdirectories Are Not Better Than Subdomains For SEO
Published on Ahrefs
ahrefs.com › blog › trailing-slash ↗What Is A Trailing Slash & When Does It Matter
Published on Ahrefs
slideshare.net › slideshow › local-link-building-pubcon-local-2021-patrick-stox › 241562706 ↗Local Link Building
Published on Pubcon Local
slideshare.net › slideshow › website-migrations-at-smx-munich-2019-patrick-stox › 150376860 ↗Website Migrations
Published on SMX Munich
slideshare.net › slideshow › website-migrations-at-smx-west-2019-patrick-stox › 130165194 ↗Website Migrations
Published on SMX West
ahrefs.com › blog › hreflang-tags ↗Hreflang: The Easy Guide for Beginners
Published on Ahrefs
slideshare.net › slideshow › international-seo-the-weird-technical-parts-pubcon-vegas-2019-patrick-stox › 179736814 ↗International SEO: The Weird Technical Parts
Published on Pubcon Vegas
slideshare.net › slideshow › javascript-seo-ungagged-2019-patrick-stox › 209670627 ↗JavaScript SEO
Published on UnGagged
slideshare.net › slideshow › react-js-and-search-engines-patrick-stox-at-triangle-reactjs-meetup › 165819121 ↗React.js and Search Engines
Published on Triangle ReactJS Meetup
web.archive.org › web › 20180401 › https: ↗4 hreflang tag errors Google corrects for you
Published on Search Engine Land
slideshare.net › slideshow › smx-advanced-2018-seo-for-javascript-frameworks-by-patrick-stox › 115782974 ↗Advanced Technical SEO: Schema & Structured Data, JavaScript
Published on SMX Advanced
web.archive.org › web › 20170501 › https: ↗1,000 ways to redirect
Published on Search Engine Land
slideshare.net › slideshow › pubcon-vegas-2017-youre-going-to-screw-up-international-seo-patrick-stox › 81633003 ↗You're Going to Screw Up International SEO
Published on Pubcon Vegas
Nothing here yet — browse everything.
Consulting, tool, account, and billing help
Fields marked * are required